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    4. CL/22-9/1666
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    Marketing 4.0: Understanding Integrated Marketing Communication

    • Teacher: DR. TEO POH CHUIN 20221001101
    • Teacher: Aminuddin Ibrahim Lastar aminuddin@ums.edu.my
    • Teacher: Dr. Nurbiha A. Shukor nurbiha@utm.my

    • CL/22-9/1666
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    Eguru

    Industry4WRD is Malaysia's response to call for digital transformation of the manufacturing sector and its related services by facilitating companies to embrace Industry 4.0 in a systematic and comprehensive manner, and be smarter and stronger driven by people, process and technology.

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